Because every
company is different, we’ve put together a
comprehensive list of creative and strategic items
for you to choose from.
Your business may
benefit from them all, or just one or two – take a
look through the list and if you’d like more
information just tick your selection on the contact
form below and we will give you a call.
Strategic
Brand Book
We’ll
brainstorm with you to nail down exactly what you
want your company to stand for and what you want
your customers to experience when they come into
contact with you.
We’ll then create
a brand book for you which will outline everything
from what your brand values are to how your brand
should behave – including the creation of an
engaging, inspiring and powerful mission statement
that not only communicates your company’s values to
your customers, but also helps your entire workforce
understand exactly what you want to achieve.
Messaging Plan
What are your current key messages? Are they the
most effective way to communicate your services?
Should you be segmenting your audiences and
targeting them with different messages? We will give
you the answers.
Marketing Strategy
We will leave you with a 12 month strategy
document that will set you up with an overall
vision; clear, realistic
objectives; a timeline; target audiences; messaging
and ideas. You can then refine it, implement it and
use it again and again.
PR Handbook
A bespoke how to guide to one of the most
important elements of the marketing mix – publicity.
We will provide you with a definitive guide on how
to get the best media coverage for your company -
complete with template press releases; a list of
your most relevant media contacts; tips on how to
sell in a story and initial ideas of stories you
could offer the media.
Media Crisis Strategy
What happens when the story you don’t want
everyone to know about, appears in the media? How
can you limit the damage to your reputation and
ensure your business doesn’t suffer? We’ll provide
you with an exhaustive Q & A response document to
ensure you’re not caught off guard plus some basic
media training.
Creative
Copy Bible
Pinpointing
the tone of your communications is a vital first
step to arriving at a clear and effective style of
written communication for your company. Once that’s
done we will work with you to create a key document
that your whole organisation can use to ensure your
future marketing is clear, crisp and consistent.
The Perfect Strapline
Encapsulating what sets your company apart in just
a few well chosen words is vital. From the world’s
most successful organisations to the one man band,
everyone needs the perfect strap. We will help you
create yours.
Logo and Design Style
In
many ways your company logo is the single most
important piece of communications collateral you
have. After learning about your business and which
audiences you’re targeting, we will work with you to
design not just a new logo, but also a font guide
and colour palette that will provide you with a
completely integrated graphical look and feel style.
Advertising
Using your complete range of new strategic and
creative tools, we will copywrite and
design two first class stand alone advertisements
for print and online use.
Full website copy and design
In addition to the
three routes above, Woods for the Trees can also
provide a full website service which will include
bringing your online presence in line with the new
graphical and written way your company communicates.
